If you are an author hoping to use your local library to promote you book, check with your library before you design and order your promotional material. Each librarian has specific needs and tastes! What’s more, most librarians will be happy to show you samples of other promotional material they have received and this material might give you good ideas.

Here are a few things to consider:

Libraries may or may not want to give out your bookmark. Check with the library before you print 500 extra. Most will be more than happy to give out bookmarks, but some have rules against it. I can tell you for certain that bookmarks that appeal to children get picked up more often than anything too formal that contains only basic book information.

Each purchasing librarian has a preferred way of receiving information about books. Check with your local librarians to find out if they prefer post cards, a letter, colored flyers or envelopes stuffed with all of the above. Here’s the feedback I received when I asked:

• For the best overall cost and most preferred: Send an oversized postcard. Make sure that there is a color picture of the book on the front. Include the Title, author name, ISBN for hardback, soft cover and audio if available. Include the author website! Make sure the words/fonts are easy to read!!! If your postcard is the front cover of your book, leave white space for the basic information about your book. Librarians will look up review information before ordering, but if you have positive reviews, you might include a quick list on the back with quotes from readers.
• If you are going to the expense of a large envelope stuffed with PR materials, the librarians I interviewed said they love “freebies.” This can include: pens, bookmarks, coasters, temporary tattoos or stickers (they might use stickers for kids activities). Overall, the response was: “Make it worth my time to open the envelope. Too much information is a waste of paper. I need the basic information, and I need it in a font that is easy to read. I’m going to look the reviews up, so including the entire review in the package isn’t useful.”
• Most librarians did not like photocopied colored sheets with long book descriptions, althougth this works better for a non-fiction book. I saw some samples–the photocopy was of poor qualilty, no color picture of the book and nothing but text. Keep it interesting and short–lots of pictures, quick lists of reviews, quick list of quotes and sign it personally.

Finally, be aware of when your local library budget is approved. You want to make sure to get your book on the order list when the library still has money allocated for books. Very often, towards the end of the budget year, there may be no new books ordered for two or three months–the money for books is gone for that year. If you know when this happens in your local library, you can work with them to make sure your book gets ordered at the best time possible.

One other note: Libraries prefer hardback books because they last longer. They can rebind paperback books to help them last longer. If you have extra copies of your cover, offer libraries an copy or two (these are often used by authors as PR tools.) The library may rebind your book as a hardcover with the appropriate artwork before it ever sees the shelves. This will ensure that it is read often and well. Be aware that if your book is somehow damaged or destroyed before it has been checked out much, it will not automatically be reordered.

Libraries can be one of the most welcoming places in the world for authors. Take advantage of them!

After you’ve worked with them–here’s a link so that you can find out how many libraries carry your book: www.worldcat.org