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Soul of the Desert

Free Becomes More Popular – Study

A few years ago Kobo did a couple of studies–one was to see how many people bought and read the number one best sellers (at the time I think the study was done with A Girl on the Train). The percentage of people who read the story was quite small compared to the buyers of the book. They also did a study on how many people opened and read free books (from Kobo’s site, not other sites). The percentage of people who read the books was less than 1 percent.

In their latest study, it looks like free is improving. Less than 20 percent of free downloads get opened. If they are read, about 50 percent of readers go on to buy the next in series.

Other techniques are talked about in this study, including the success of giving away a book in exchange for an email address (this is a very, very popular strategy right now). It’s nice to have this kind of information. I recently gave away copies of Sage in exchange for email addresses and while it was rather painful to implement, it was a success as far as email addresses. Will those addresses/people buy my books if I run a sale? Too early to tell.

I’m behind in implementing the email address strategy. Actually, I’m very far behind in marketing my books and as a result, it is hampering my ability to write more books because if books don’t sell, there is very little point in writing more.

But the study is quite interesting (at least to us writers). Check it out if you have time! Please let me know your thoughts on any of it!!!

Posted: August 9, 2017

Bargain: Romantic Comedy

Seems like Margaret finished the last romantic comedy so it’s obviously time for a new one! In the Stars is only 99 cents.

Amber Reed’s at work making up the horoscopes for the local newspaper and wishing for some excitement in her life, when she gets a phone call offering her just that.

Plunged into the middle of a celebrity murder investigation she’s desperately trying to convince the scarily handsome special agent assigned to solve the case that she can help him catch the killer.

Amber’s soon battling something far more dangerous than she could ever have imagined – and it has nothing to do with the equally scary chemistry fizzing between her and special agent Charlie.

Is it Amber’s wish for more excitement in her life which has landed her in big trouble – or is her fate written in the stars?