Okay, so maybe I opened a can of worms by expressing my dismay when authors blog about politics. I got a couple of questions that boiled down to: “Are there other topics that authors blog about that are no-no for you as a reader?”
Well, sure. And that line is going to be vastly different for other people. But here are my bullet points for “other topics to be avoided.” And remember–I’m coming at this as a reader. Some of them would seem obvious…
Cursing: If your books contain a lot of cursing, it’s probably okay that your blogging reflect that. But if your books generally hold cursing to a minimum or even avoid certain words–why have a huge change in tone for the blog? It is very odd and disconcerting to read cozies or YA and go to the author’s blog to find it peppered with swear words befitting a sailor–even if it is due to some extreme event in the author’s life (road rage, spilled coffee, bad service, etc.)
Juvenile Humor: This one is tough because juvenile humor can be annoying when overdone, whether in a book or just in general. It can also be a needed break from a bad day. Depending on the level–if it’s always clean humor–I’ll send my mom to sites that happen to have juvenile humor. If it degrades into the occasional danger zone…I won’t. What do I mean by juvenile humor? Nose picking, fart jokes, men–can’t live with them, can’t live without’m jokes, fat jokes, blond references…
Self-promotion: How much is too much? I don’t know. Honestly. Maybe you should count your posts, figure out the percentage of self-promotion and keep it to 10 percent? 5 percent? I will say that contests are good–if you’re offering free stuff, it’s a good excuse to talk about your book(s). It’s fine to announce new books coming out–when and where. It’s nice to know about book signings or even hear tales from the signing. It’s imperative to have a page somewhere that lists it all so that you can refer to it–that way if I already know, I don’t have to constantly re-read the information.
My favorite self-promotion? Book giveaways–your books or other books. I don’t like the contests that require me to jump through hoops (answering questions about the characters in the books isn’t good–I’m usually looking for freebies of books I have not read, but want to try. If I haven’t read any of your books…asking me to answer questions about books one and two…eliminates me and my interest in the contest. ) I don’t read books in order–so just because a contest is for book 3 doesn’t mean I’m not interested!!! I don’t mind being asked to blog about the book, i.e., ”I got this great free book from here and the author is lovely, generous and I can’t wait to read it.” I’m not keen on being asked to review the book because…sometimes I don’t like the book. If I don’t like the book, you do not want me reviewing it. Trust me.
Sexual humor: This one is dangerous folks. Can I send my mother to read the site? Can you send your mother? What about your gramma Hazel? I participate in a lot of reading groups, one of which I fondly call the “little old ladies group.” We aren’t all old ladies. We read cozies, thrillers, mysteries, sci/fi and fantasy. Some members are male. The ages range from 20 to 80. But there’s a tone to the group and feel to it. We talk about cats. Ducks. Dogs. Children. Real people. Can I send these members to your site? Or is it going to be embarrassing?
If I haven’t read your books, but find your site, am I going to read all the various jokes and innuendos and think you’re some kind of pervert or that your books are filled with same? It’s happened–I’ve read a book or two, (or read about a book) gone to the author site and seemingly entered during some sort of innuendo contest. This does not leave me with a great impression or huge desire to go get the book(s) offered. These might be wonderful people–seriously–but with a blog, you never know where a reader is going to enter. You never know whether you’re making a first impression–or a last impression.
I’m not saying you gotta be squeaky clean. I’m just sayin’.
Writing: What? How can I say this?
Seriously, I don’t mind writing posts. I am just not going to frequent a blog that is all about writing. How much is too much? Depends on how interesting an author can make it, but in general…the posts I read about it aren’t very interesting. This includes topics such as, “I’m struggling with chapter 8, the ending, my protag’s dialogue…” I love writing, I do. But reading about someone else struggling with it is sort of like someone describing vacuuming. We’ve all done it and yeah, we know it’s a necessary pain. Unless your vacuum and the cat actually had a fist fight…and the cat won…let’s just say I probably don’t want to hear how many passes you had to take in front of the back door to get the rug clean.
I happen to like (a few) writing stories that teach me about publishing (such as how deadlines work, stories about obtaining an agent, stories about publishing gone wrong, that sort of thing.) I recognize the posts about procrastination (who me???) but in all honesty, too many author sites talk writing 90 percent of the time and that’s too often for me.
Complaints about sales: Avoid this one. Always. If you complain about sales, you’re complaining about me, the reader. If I already bought the book, you’re a whiner. If I didn’t buy the book, I’m guilty at best, annoyed at worst. I’ve seen this topic blogged about from every angle: Begging. Attempt at humor. Cold hard facts. Threats that the books will go away and there will be no more.
I have yet to buy a book based on author complaints. (This includes complaints about signings where readers show up, talk to the author, but don’t buy the book. I don’t know why Joe took up your time and didn’t buy your book, but hearing about it makes me cringe.)
On the other side of that coin, I love posts that talk about how you artfully escaped from Joe by dropping a book on the floor, scurrying under the table and disguising yourself as the beverage server behind the coffee counter. I enjoy the occasional article on sales numbers, how returns work and/or affect authors, how royalties are handled (because they differ from publisher to publisher but do have certain things in common) and general facts about a particular book or set of books. For example, I read a post with great interest that explained that when book 3 comes out, sales of book 1 and 2 get a jump. Just little odds and ends, once in a while, that reflect the way the world works for a particular author.
Sir Link a Lot: This one isn’t really egregious, but the posts are mostly ignored (at least by me.) There’s a couple of blogs that I can think of, right off the top of my head, that use at least one day a week to do what I call a “sir link a lot” post. Instead of writing a witty post of their own, they turn to other bloggers to fill the void. That would be okay except these are posts where there is little or no commentary by the author of the post–it is merely a string of links, some with descriptions, some just hanging there. These posts allege to be “posts on articles you might find interesting.” BUT, without any description other than perhaps a title, I can’t tell if I’m interested unless I click them all. (Really–Give me the first paragraph or at least a one-liner about what it is about. Give me your opinion on the article so that I know why you cared.) The most annoying are those lists that have more than three suggested links. Sir Link a Lot tends to link to 10 - 40 at one time–on topics that range from movies to books, to an article that the author found interesting that pertained to sports cars. Or cooking. Or mice running a maze.
Not every reader is going to feel the way I do about these topics. In fact, I’d LOVE to hear your favorite “Let’s not go There” posts because I am quite certain that I have left off some real groaners.